Walmart Marketplace has quickly become a top choice for online sellers aiming to tap into the U.S. retail market. With over 120 million monthly visitors and a reputation for trust and affordability, it’s an ideal platform for expanding your eCommerce business. But before you can start selling, you need to get approved—and the Walmart seller approval process is known for being stricter than other marketplaces.
This guide will walk you through everything you need to know, including essential Walmart seller account approval tips and strategies for speeding up the approval process, especially if you’re a global entrepreneur or non-U.S. resident.
Why Choose Walmart Marketplace?
Walmart is the second-largest eCommerce marketplace in the United States. Compared to Amazon, Walmart has:
- Lower competition in certain product categories
- No monthly seller fees (you pay only when you make a sale)
- High customer trust and loyalty
- Opportunities to use Walmart Fulfillment Services (WFS)
However, getting approved as a Walmart seller requires preparation and documentation—especially if you’re applying from outside the U.S.
Understanding the Walmart Seller Approval Process
Before you get approved to sell on Walmart Marketplace, your application must pass a detailed review. Here’s how the Walmart seller approval process typically works:
Step 1: Create a Walmart Marketplace Account
Start your application at marketplace.walmart You’ll be asked for business details, including your legal name, business address, and tax identification number.
Step 2: Submit Required Documentation
Walmart will request several documents to verify your business. This may include:
- U.S. Business Entity (LLC or Corporation)
- EIN (Employer Identification Number)
- U.S. Business Address and Phone Number
- Recent Utility Bill or Bank Statement
- Previous eCommerce performance (on Amazon, eBay, or your website)
Step 3: Wait for Review
Once submitted, your application is manually reviewed. Approval may take 5–14 business days, depending on documentation accuracy.
Step 4: Onboarding and Launch
Once approved, you’ll gain access to Walmart Seller Center to complete your setup, list products, and connect to fulfillment services.
Top Walmart Seller Account Approval Tips
Getting approved on the first try requires attention to detail. Use the tips below to improve your chances:
✅ 1. Register a U.S.-Based Business
Walmart prefers sellers who operate a U.S.-registered LLC or Corporation. This improves credibility and speeds up approval.
Tip: Use a service like SolutionFlows to form an LLC and get a U.S. address and EIN even as a non-resident.
✅ 2. Have a U.S. Bank Account or Fintech Alternative
Ensure you can receive payments by having a U.S.-compatible bank account. Services like Payoneer, Wise, or Mercury are often accepted.
✅ 3. Use a Business Email Address
Walmart requires a domain-based business email (e.g., [email protected]). Avoid using Gmail, Yahoo, or Outlook emails.
✅ 4. Demonstrate Selling History
Provide proof of past eCommerce activity—such as sales on Amazon, eBay, Etsy, or your Shopify store. This shows Walmart that you are an experienced, reliable seller.
✅ 5. Use Matching Documentation
All documents must be consistent. Your business name, EIN, address, and bank details should match across your tax forms, utility bills, and registrations.
Speeding Up Walmart Seller Approval
If you want to speed up Walmart seller approval, here are additional actions to take:
✔️ Prepare All Documents in Advance
Have your EIN confirmation, Articles of Organization (for LLC), bank letter, and utility bills ready before starting your application.
✔️ Avoid Incomplete Applications
Do not leave any fields blank. Submit accurate, detailed answers to all questions in the application.
✔️ Use a Professional Business Formation Service
Working with a service provider like SolutionFlows ensures your company formation, EIN, address, and documentation meet Walmart’s standards right away.
✔️ Follow Up with Support
If you haven’t heard back within 10 business days, contact Walmart Seller Support to check your application status and submit any missing items.
What to Do If Your Application Is Rejected
If your Walmart seller application is denied, don’t worry—you can reapply after fixing the issues. Common reasons for rejection include:
- No U.S. company registration
- Inconsistent or missing documents
- Generic or personal email addresses
- Lack of eCommerce experience
A rejection email typically outlines what was missing. Address those issues, then submit a fresh application using the improved details.
Final Thoughts
Getting approved on Walmart Marketplace as an international or new seller is challenging—but entirely possible with the right approach. By following these Walmart seller account approval tips and understanding how to speed up Walmart seller approval, you can get your account live faster and start tapping into millions of buyers across the U.S.
If you want expert support for forming a U.S. company, securing a U.S. address, and submitting a fully compliant application, visit SolutionFlows—your partner in cross-border eCommerce expansion.
